Brand & storytelling
Identity, voice, content, art direction, photography, video, and the visual narrative that makes the work feel like somebody made it.
↗Independent digital studio · New York / Los Angeles / Remote
We build the brands, products, and digital experiences that move businesses forward.
From strategy and identity to content, apps, e-commerce, and AI-enabled workflows, we help ambitious teams turn ideas into work that connects, performs, and lasts.
The through-lineMake the complex clear. Strategy → shipped work
Since 2001Many industries.One curious studio.
Now buildingAI-native workflowswith human judgment intact.
Beauty · Hospitality · Foodservice · Wellness · Fashion · Healthcare · Investor communications · Consumer products · Beauty · Hospitality · Foodservice · Wellness · Fashion · Healthcare · Investor communications · Consumer products ·
What we bring together
A full studio brain, pointed at the right problem.
One partner across the layers that make a digital business believable: the story, the system, the experience, and the work that ships.
Digital products & experiences
Websites, e-commerce, apps, UX, prototypes, and development that turn an idea into something people can actually use.
↗Strategy & delivery
Product thinking, project leadership, roadmaps, content systems, and the decisions that keep the work moving when the brief gets real.
↗AI-enabled workflows
Modern tools woven into research, concepting, production, and iteration—so teams can move faster without outsourcing the judgment.
↗Selected work
Real names. Real range.
A representative sample of the brands, products, and experiences we’ve helped shape—from beauty and fashion to hospitality, foodservice, financial services, and new technology.
LiveCOSTA Brazil · 4ubytia · Goldfaden MD · IlluMask · Mini Bloom · Shielded BeautyBeauty / fashion
Build the brand. Make it feel shoppable.
Created: brand worlds, digital experiences, e-commerce, content, and launch materials for beauty, wellness, and fashion brands—translating distinct points of view into something people could discover and buy.
OrderChecklist · 2025—nowFounder / AI product
Turn the order into an operating layer.
Built: voice-first ordering infrastructure for independent food distributors, designed around real restaurant workflows and 60+ restaurant accounts.
ColorPickr · colorpickr.appProduct / app
Turn color into a creative instrument.
Built: a motion-led color tool for Mac designers—exploring palettes, variation, and visual direction through a playful, focused interface.
Explore ColorPickr ↗Amyris · 2021—23Shared digital services
One platform across a brand portfolio.
Led: end-to-end product ownership for shared e-commerce services, translating business and customer needs into scalable platform capabilities.
Aramark · J.P. Morgan Chase · Goldman Sachs · MMC · Disney · NikeEnterprise / financial
Turn complex offers into clear digital stories.
Developed for Aramark: interactive sales and pitch strategies for clients across financial services, entertainment, and global commerce—making large, complicated propositions easier to understand and act on.
Gibson · Fireman · Union Square · Lifeworks · Esquared Shau · Hergatt · POD Hotel · NFPRHospitality / foodservice
Make the digital experience feel like service.
Built: brand, commerce, ordering, content, and growth platforms for restaurant groups, hotels, foodservice suppliers, bakeries, and hospitality partners.
NYSE · Microsoft · Fujifilm · UNICEFInteractive communications
Make the story work harder.
Directed: interactive annual reports, investor communications, corporate advertising, digital brand systems, and story-led experiences for complex organizations.
How we work now
A sharper way to make.
The studio has always connected strategy, design, content, and technology. New AI workflows make that connection faster and more useful—without turning the work into a template.
01
See the whole system
Understand the business, the audience, the constraints, and the opportunity before choosing the artifact.
02
Make more directions visible
Use modern tools to explore language, visuals, prototypes, and workflows earlier—so better decisions happen sooner.
03
Keep the human bar high
Judgment, taste, context, and accountability stay with the people doing the work. The tools create leverage; they do not create the point of view.
04
Ship something useful
A clear brand, a working product, a launchable site, a content system, or the next decision your team can act on.
Built from the field.
Dhuet is the independent studio of Didier Huet, founder of Indigo Design and OrderChecklist. From Camaje and Taylor & Ives to Indigo Design, Amyris, and now OrderChecklist, the work has always moved between making and running—restaurants, brands, commerce platforms, products, and the systems around them.
Dhuet brings that long view to a focused one-page studio: one senior partner, a trusted network, and modern AI-enabled workflows that help good ideas become useful work.
Brand creationContent marketingWeb & app developmentPhotography & videoProduct managementProject leadershipE-commerce operationsAI-native production
Start here
Have a good problem?
Tell us what you’re trying to move forward. We’ll bring the right mix of thinking, making, and momentum.